Eric Jay Toll
A broad and varied career all centered around writing is what Eric Jay Toll brings to your firm. Over the past year, Eric has written client-, customer-, and organization-oriented newspaper and magazine articles under client executive byline. A nonfiction book addressing children’s heart health issues is another facet of his ghost-writing. Nonprofit organizations case statements and narrative for grant applications is another part of his repetoire. Local professional service businesses use Eric to write Web Site copy, coordinating with outgoing mailers and marketing materials. He authors a travel column on Examiner.com, and writes Internet content for the Travel Channel, eHow.com, Trails.com, Golflink.com, and Lance Armstrong’s LiveStrong.com. His blog, For Whom The Toll Bells, covers a variety of thoughts and topics.
Since 1980, Eric’s work in public administration, community planning, and policy advocacy has been his career.. During this 30 year career, Eric authored or project-managed more than 500 project and special reports, 40 environmental impact reports, and 12 general plans. Eric was the principal author of position papers for elected officials, preparation of ordinances for local adoption, and a co-author of three state laws on behalf of his local agencies. His responsibilities required “marketing” public policy change affecting property owners’ use of their land. All of these creative efforts communicated important technical and legal information. Eric served as a community development director, deputy community development director, and planning director for public agencies in California, Nevada, and Utah. Most recently, he is a private planning consultant in Arizona, writing documents under contract for both private developers and public agencies.
Broadcast media and advertising were the start of Eric’s career. He finds his experience in Illinois, Michigan, Arizona, and Oregon gets more use in day-to-day writing than it did working in the advertising field. His skills ensure a solid understanding of what it takes to reach and persuade an audience. His broadcast experience includes working on the air, voicing commercials, writing commercials and print ads, and writing news for CBS radio in Chicago. He also served as a paid promotion director for public radio and public television in Southern Illinois.
Eric attended Sonoma State University, in its College of Environmental Studies and Planning, and Southern Illinois University in its College of Communications, School of Broadcasting. In addition to the broadcasting experience, he covered education, for his local newspaper. Growing up in suburban Chicago.
An experienced chef, Eric’s specialties include Southwestern, Asian, and fusion cuisines. For more than 35 years, he has baked hand-made artisan bread. He lives with his rescued chocolate lab, Hershey, in Scottsdale, Arizona when not camping in and around the Four Corners region.